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Privacy Policy

Last updated: May 30, 2025

1. Introduction
Hong Kong Zhaofeng Limited (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, or purchase our products (Heels, Boots, Heeled Sandals, Flat Sandals, Ballet Pumps, Loafers, Flat Shoes, Wedges).

2. Information We Collect

  • Personal Data: Name, email address, phone number, billing and shipping address, payment information (processed securely by third-party providers), date of birth (optional).

  • Account Credentials: Username, password, and security questions when you register for an account.

  • Transaction Data: Details of orders placed, returns requested, and payment history.

  • Device & Usage Data: IP address, browser type and version, operating system, pages viewed, time and date of visits, referral URLs, and clickstream data.

  • Marketing & Communications Data: Preferences for receiving promotional materials and correspondence history.

3. How We Use Your Information

  • Order Fulfillment: To process and ship your purchases, handle returns or exchanges, and provide customer service.

  • Account Management: To create and maintain your user account, authenticate your identity, and provide secure access.

  • Personalization: To recommend products, tailor offers, and deliver content based on your interests and browsing behavior.

  • Marketing Communications: To send newsletters, promotions, and updates (you may opt out at any time).

  • Analytics & Improvement: To analyze usage trends, optimize our website performance, and develop new products or services.

  • Legal Compliance & Protection: To comply with applicable laws, respond to legal requests, and safeguard our rights and property.

4. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to:

  • Remember your login and preferences.

  • Analyze website traffic and performance.

  • Serve targeted advertisements through third-party platforms (you can manage your cookie preferences via our Cookie Settings).

5. Data Sharing and Disclosure
We may share your information with:

  • Service Providers: Payment processors, fulfillment centers, marketing platforms, analytics providers, and IT support vendors.

  • Business Partners: Strategic partners such as the Podiatry Research Institute or EcoMaterials Consortium when collaborating on product development (under strict confidentiality).

  • Legal Authorities: To comply with court orders, subpoenas, or legal processes.

  • Corporate Transactions: In the event of a merger, acquisition, or asset sale, your data may be transferred to the acquiring entity under comparable privacy protections.

6. Data Security
We maintain appropriate technical and organizational measures—including encryption in transit (TLS) and at rest, access controls, and regular security audits—to protect your personal data against unauthorized access, alteration, or destruction.

7. International Data Transfers
As a global company headquartered in Hong Kong with operations in multiple countries, your information may be stored and processed outside your home country. We ensure that such transfers comply with applicable data-protection laws by using standard contractual clauses or other approved mechanisms.

8. Your Rights
Depending on your jurisdiction, you may have rights to:

  • Access, correct, or delete your personal data.

  • Restrict or object to our processing.

  • Obtain a copy of your data in a portable format.

  • Withdraw consent where our processing is based on consent.

To exercise these rights, please contact us at the address below.

9. Children’s Privacy
Our services are not intended for individuals under 16. We do not knowingly collect personal information from minors. If you believe we have inadvertently done so, please contact us to have the data deleted.

10. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The “Last updated” date at the top will indicate when any changes were made. We encourage you to review this page periodically.

11. Contact Us
If you have questions or concerns about this Privacy Policy, please reach out:
Hong Kong Zhaofeng Limited
Address: WORKSHOP 60, 3/F BLOCK A, EAST SUN INDUSTRIAL CENTRE, NO 16 SHING YIP STREET, KWUN TONG, HONG KONG
Email: [email protected]
Phone: ++852 2994 6028

Thank you for trusting Hong Kong Zhaofeng Limited with your personal information. We value your privacy and are dedicated to safeguarding it.